Digital Marketing Strategist

1 day ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

Job Title:

Digital Marketing Strategist


We are seeking a highly skilled Digital Marketing Strategist to join our dynamic team at ACE Money Transfer, a leading global digital remittance company. This is an exceptional opportunity for a growth-driven digital marketing enthusiast to unleash their expertise and take acquisition efforts to the next level in scaling our mobile app across multiple international markets.


About the Role:

This key position involves collaborating with the Head of Marketing and the Senior Marketing Manager to design and implement innovative acquisition strategies tailored for diverse international markets.

  • Strategic Campaign Development: Collaborate with senior marketing team members to develop and execute strategic digital marketing campaigns that drive user acquisition and engagement.
  • Budget Management and Optimization: Oversee substantial advertising budgets, ensuring efficient allocation across various platforms to achieve optimal return on investment (ROI).
  • Multi-Channel Digital Advertising: Lead the planning and execution of comprehensive digital marketing campaigns across platforms such as Meta (Facebook & Instagram), TikTok, YouTube, Google Ads, and programmatic networks.
  • Third-Party Partnerships: Establish and nurture relationships with third-party growth channels, affiliate networks, and publishers to expand reach and drive conversions.
  • Analytics and Reporting: Utilize Business Intelligence (BI) tools, Google Analytics, and other digital reporting platforms to develop detailed performance reports.
  • Mobile Measurement Platforms (MMPs) Management: Implement and manage MMPs like Adjust, AppsFlyer, or Branch to track user behavior and attribute conversions accurately.

About You:

To succeed in this role, you will need:

  • Educational Background: A Bachelor's degree in Marketing, Business, or a related field. A Master's degree or MBA is advantageous.
  • Professional Experience: Minimum 6 years in digital marketing roles focused on mobile app growth, preferably within the fintech sector.
  • Technical Proficiency: Expertise in digital advertising platforms, including Meta Ads Manager, Google Ads, TikTok Ads, YouTube Ads, and programmatic networks.
  • Analytical Skills: Strong ability to interpret complex data sets and make informed decisions to optimize marketing efforts.
  • Communication Skills: Excellent verbal and written communication abilities, with a talent for articulating strategies and results to diverse stakeholders.

What We Offer:

We offer a highly competitive compensation package, opportunities for professional development and career advancement within a rapidly growing industry, and a collaborative and innovative work environment that values creativity and results. If you are a passionate growth champion with a proven track record in scaling mobile apps and a deep understanding of international digital marketing landscapes, we invite you to join our team.

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