Digital Visual Strategist

The Creative Designer role at a software and website development company is a crucial position that focuses on enhancing the digital presence by creating visually compelling multimedia content.

• Visual Content Creation: Develop high-quality visuals for social media, websites, landing pages, and digital marketing campaigns.
• Create diverse content, including static graphics, animated videos, infographics, banners, and ad creatives, ensuring brand consistency and high engagement rates.
• Closely collaborate with marketing and sales teams to develop assets that support lead generation, sales enablement, and brand authority.

• Video Production & Editing: Plan, shoot, and edit high-quality video content, including full-length case studies, short-form reels, promotional videos, and B-Roll integrations.
• Develop engaging storytelling concepts that align with the brand voice and support both lead generation and brand building.
• Maintain timely delivery of video projects, ensuring high production standards and effective use of B-Roll footage.

• Collaborative Development: Work closely with marketing, sales, and product teams to create high-impact creative assets that drive revenue and support campaign goals.
• Provide creative support for digital platforms, including UX/UI elements, landing pages, and sales presentations.
• Serve as a visual strategist, ensuring all creative work aligns with business objectives and brand guidelines.

• Content Management and Organisation: Organise and maintain a comprehensive digital asset library, ensuring all files are properly named, tagged, and versioned for easy retrieval.
• Collaborate with marketing to ensure assets are consistently updated and optimised for ongoing campaigns.
• Support efficient content distribution through platforms like Google Drive, HubSpot, and Apollo.io.

• Multimedia Design & Advertising Assets: Design diverse content such as infographics, banners, carousels, and digital ads for marketing initiatives.
• Adapt creative materials for different digital platforms and audience segments.

• Project & Schedule Management: Maintain a content calendar, ensuring the timely delivery of all creative projects.
• Manage multiple design projects simultaneously while maintaining high-quality standards.

• Trend Awareness & Innovation: Stay up to date with the latest design trends, emerging content formats, and AI-powered design tools.
• Proactively propose innovative visual concepts that align with business objectives and marketing goals.
• Regularly conduct competitive research to identify design opportunities and optimise creative performance.

• Quality Assurance and Brand Consistency: Ensure all creative assets adhere to brand guidelines, maintaining consistent tone, style, and visual identity.
• Review and refine assets based on stakeholder feedback to ensure high first-round acceptance rates.
• Support ongoing quality improvement by actively seeking feedback and refining creative processes.

Requirements:

Education & Experience:

• Bachelor's degree in Graphic Design, Multimedia, Digital Marketing, or a related field.
• 3+ years of experience in visual content creation, video production, or multimedia design.
• Experience working with tech companies, SaaS products, or digital marketing agencies is highly preferred.

Technical Skills:

• Strong command of graphic design, video editing, and motion graphics.
• Experience with UI/UX design principles is a plus.
• Familiarity with social media algorithms, advertising formats, and content strategies.

Soft Skills:

• Creative mindset with a strong attention to detail.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects under tight deadlines.