Email Marketing Campaign Specialist

21 hours ago


Lahore, Punjab, Pakistan Soft Tech Consultants, Pvt Ltd. Full time
Job Description

The ideal candidate will have a strong background in email marketing, automation, and CRM, with a focus on Salesforce Sales Cloud to help drive customer engagement, retention, and sales growth.

This role requires developing, executing, and optimizing email marketing campaigns that align with our overall marketing and sales strategies. The candidate will leverage Salesforce Sales Cloud to integrate customer data, build targeted segments, and deliver personalized email content that drives conversions and fosters long-term relationships.

Responsibilities:

  • Develop and execute email marketing campaigns, including automated journeys, newsletters, and promotional emails.
  • Collaborate with design and content teams to craft compelling email templates that align with the brand's voice and strategy.
  • Utilize Salesforce Sales Cloud to design workflows, manage customer journeys, and monitor campaign performance.
  • Maintain and update contact lists, ensuring data accuracy and compliance with data protection regulations.
  • Integrate third-party tools or plugins with Salesforce to enhance campaign capabilities.
  • Oversee backend email infrastructure, ensuring domain authentication (SPF, DKIM, and DMARC) is correctly configured.
  • Monitor email deliverability rates and resolve bounce, spam, and unsubscribe issues.
  • Conduct regular account audits to ensure compliance with industry standards and best practices.
  • Analyze performance metrics such as open rates, click-through rates, and conversion rates, and implement improvement strategies.
  • Manage subscription preferences and adhere to CAN-SPAM, GDPR, and other email marketing laws.
  • Proactively identify and address account health risks, including reputation management and IP/domain blacklist monitoring.
  • Generate and share comprehensive reports on campaign performance, highlighting insights and areas for improvement.
  • Provide actionable recommendations to the Business Development team based on data analysis.


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