Senior Digital Marketing Specialist

11 hours ago

Peshawar City Tehsil, Pakistan beBeeDigitalMarketing Full time 800,000 - 1,200,000
Job Title: Senior Digital Marketing Specialist

The ideal candidate will analyze, review and implement changes to websites to optimize their search engine visibility.

Key Responsibilities:
  1. Review and analyze client sites for areas needing improvement.
  2. Prepare detailed strategy reports.
  3. Create and launch campaigns.
  4. Improve clients' rank in major search engines.
Requirements:

Bachelor's degree in Information Technology or a related field is required.

A minimum of 3 years of technical experience is necessary.

Strong analytical skills are essential.

Understanding of all search engines and functions as well as marketing principles is necessary.

Technical SEO Skills:
  1. Auditing and optimizing website structure for better crawlability and indexability is crucial.
  2. Improving website loading speed through image optimization, minification and caching is vital.
  3. Ensuring websites are optimized for mobile devices is necessary.
  4. Implementing structured data to enhance search engine result appearance is important.
Keyword Research and Analysis:
  1. Proficiency in keyword research tools like Google Keyword Planner, SEMrush or Ahrefs is required.
  2. Understanding search intent and long-tail keywords is necessary.
  3. Analyzing competitor keywords and strategies is crucial.
Content Creation and Optimization:
  1. Strong writing and editing skills are essential.
  2. Knowledge of on-page optimization techniques such as title tags, meta descriptions, headers and URL structures is necessary.
  3. Creating content that aligns with SEO goals and user intent is important.
  4. Optimizing content for featured snippets and rich snippets is vital.
Link Building:
  1. Link building techniques including outreach, guest posting and content promotion are required.
  2. Identifying high-quality and relevant websites for link acquisition is necessary.
  3. Familiarity with backlink analysis and monitoring tools is crucial.
Analytics and Reporting:
  1. Proficiency in Google Analytics and Google Search Console is required.
  2. Tracking and analyzing key SEO metrics such as organic traffic, keyword rankings and conversion rates is necessary.
  3. Data visualization skills for creating reports and dashboards are important.
Adaptability and Continuous Learning:
  1. Staying updated with search engine algorithm changes and industry trends is crucial.
  2. Experimenting with new strategies and tactics is necessary.
Communication and Collaboration:
  1. Communicating SEO recommendations effectively to cross-functional teams is important.
  2. Collaborating with other departments to align SEO efforts with broader business goals is necessary.
Problem-Solving and Analytical Thinking:
  1. Diagnostics SEO issues and developing solutions to improve website performance is crucial.
  2. Analyzing data, identifying patterns and making data-driven decisions is necessary.

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