Digital Marketing Specialist

7 days ago


Multan, Punjab, Pakistan MIT Full time

We are seeking a Digital Marketing Specialist to join our team at MIT.

The ideal candidate will have a strong background in managing e-commerce campaigns and a deep understanding of performance marketing.

Key Responsibilities:
  • Plan, create, and manage Google Ads campaigns for e-commerce products
  • Optimize Shopping, Search, Display, and Performance Max campaigns
  • Conduct keyword research, competitor analysis, and ad testing
  • Monitor performance, analyze data, and adjust strategies accordingly
  • Collaborate with marketing, design, and product teams to align campaign goals
Requirements:
  • Proven experience running and optimizing Google Ads for e-commerce brands
  • Strong knowledge of campaign structures, bidding strategies, and tracking tools
  • Hands-on experience with Google Analytics, Tag Manager, Google Merchant and conversion tracking
  • Results-oriented mindset with excellent analytical skills
  • Ability to work independently and meet deadlines


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