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Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan Syngenta Full time
About Syngenta

Syngenta is a global leader in agriculture, driven by science and dedicated to unlocking plant potential. Our 28,000 employees across more than 90 countries work together to address one of humanity's most pressing challenges: growing more food with fewer resources.

Our diverse workforce and inclusive workplace environment are key enablers of our ambition to be the most collaborative and trusted team in agriculture. We operate in a rapidly changing world, where sustainable practices, innovative technologies, and data-driven decision making are essential for success.

Job Description

The Digital Marketing Campaign Specialist will play a crucial role in designing, creating, and delivering digital marketing campaigns that drive growth and expansion for Syngenta's services and products. This includes helping global and local teams with their digital marketing campaigns, improving activation processes, and managing budgets.

  • Develop and implement omni-channel digital marketing strategies that focus on acquisition, engagement, and conversion.
  • Define campaign journeys and align digital campaigns with local marketing teams.
  • Create and optimize digital touchpoints using best practices.
  • Manage paid media budget allocation and roll out local digital content strategies.
  • Implement tagging, SEO/SEM, and ensure brand guidelines consistency.
  • Drive digital marketing capability building in local marketing teams.
Key Responsibilities
  • Campaign Management
    • Define, create, and optimize omni-channel digital marketing campaigns.
    • Align digital campaigns with local marketing teams.
    • Implement and optimize digital touchpoints.
  • Data Driven Optimization
    • Establish and maintain digital marketing dashboards.
    • Lead consistent use and review of KPIs to measure ROI.
  • Mindset Change
    • Support the organization's transformation towards digital approaches.
    • Manage end-to-end digital projects to drive change.
  • Scaling And Automation
    • Scale digital marketing capabilities globally.
    • Standardize processes and templates.
    • Drive implementation and adoption of marketing automation systems.