Content Specialist

1 week ago

Faisalabad City Tehsil, Pakistan beBeeCopywriter Full time $60,000 - $85,000
About the Position

As a creative and analytical copywriter, you will develop compelling, data-driven content that supports business growth and client acquisition goals.

Key Responsibilities:
  • Create engaging ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
  • Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
  • Design effective email campaigns for onboarding, follow-ups, re-engagement, and promotions to guide prospects through the sales funnel.
  • Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
  • Develop and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
  • Analyze copy performance using analytics and feedback to inform future iterations.
Requirements:
  • Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
  • Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
  • Strong understanding of SEO principles and UX writing best practices.
  • Ability to interpret data and performance metrics to refine copy strategies.
  • Excellent written and verbal communication skills, with a keen attention to detail.

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