Digital Marketing Strategy Lead

2 days ago


Lahore, Punjab, Pakistan Brand Surge Full time
Key Responsibilities:

As a Senior Digital Marketer at Brand Surge, you will be responsible for developing and executing digital marketing strategies that drive e-commerce growth and brand reputation. Key responsibilities include:

  • Leading and managing digital marketing campaigns to ensure consistent and impactful messaging across all channels.
  • Driving lead generation efforts through targeted campaigns, customer acquisition strategies, and conversion optimization.
  • Optimizing website and e-commerce performance through advanced SEO techniques and regular content updates.
  • Planning, executing, and analyzing paid advertising campaigns on platforms like Google Ads, Meta Ads, and other PPC channels.
  • Overseeing social media strategies and content to increase brand engagement and audience growth.
  • Managing email marketing campaigns to nurture leads, promote products, and retain customers.

Qualifications:

  • Proven experience in digital marketing within the e-commerce sector, with a strong understanding of overall digital marketing strategies.
  • Min 5 years of hands-on experience with lead generation, SEO, PPC, SMM, and email marketing.
  • Strong analytical skills and experience using tools like Google Analytics, Google Ads, and social media analytics platforms.
  • Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) is a plus.
  • Excellent communication, project management, and organizational skills.
  • Ability to work independently, prioritize tasks, and manage multiple campaigns simultaneously.

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