Marketing Strategy Lead

20 hours ago


Lahore, Punjab, Pakistan PureLogics Full time

About the Role

We are seeking an experienced Senior Campaign Strategy Manager with a strong background in brand awareness campaigns for publicly listed companies in the US stock market. This role involves leading campaigns from start to finish across various digital platforms.

Key Responsibilities:

  • Strategic Planning: Develop and execute end-to-end campaign strategies that drive brand awareness within regulatory guidelines.
  • Campaign Management: Deploy campaigns across multiple networks, including Google, Facebook, Display Networks, GroundTruth, Push Ground, Reddit, and TikTok.
  • Audience Targeting: Utilize audience insights to refine targeting strategies.
  • Budget Management: Allocate campaign budgets effectively.
  • Performance Analysis: Track performance, report insights, and provide actionable recommendations for ongoing improvement.
  • Proactive Guidance: Recommend strategic adjustments based on campaign performance and evolving industry trends.

Qualifications:

  • Experience: Proven experience in brand awareness campaigns targeting the US stock market.
  • Campaign Management: Demonstrated ability to manage campaigns across various networks.
  • Decision-Making: Strategic decision-making skills, with a proactive approach to campaign optimization.
  • Regulatory Knowledge: Familiarity with regulations around investor communication and stock market brand awareness campaigns.


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