Marketing Strategy Lead
20 hours ago
About the Role
We are seeking an experienced Senior Campaign Strategy Manager with a strong background in brand awareness campaigns for publicly listed companies in the US stock market. This role involves leading campaigns from start to finish across various digital platforms.
Key Responsibilities:
- Strategic Planning: Develop and execute end-to-end campaign strategies that drive brand awareness within regulatory guidelines.
- Campaign Management: Deploy campaigns across multiple networks, including Google, Facebook, Display Networks, GroundTruth, Push Ground, Reddit, and TikTok.
- Audience Targeting: Utilize audience insights to refine targeting strategies.
- Budget Management: Allocate campaign budgets effectively.
- Performance Analysis: Track performance, report insights, and provide actionable recommendations for ongoing improvement.
- Proactive Guidance: Recommend strategic adjustments based on campaign performance and evolving industry trends.
Qualifications:
- Experience: Proven experience in brand awareness campaigns targeting the US stock market.
- Campaign Management: Demonstrated ability to manage campaigns across various networks.
- Decision-Making: Strategic decision-making skills, with a proactive approach to campaign optimization.
- Regulatory Knowledge: Familiarity with regulations around investor communication and stock market brand awareness campaigns.
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