
Digital Marketing Strategist
3 days ago
About the Role
We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing successful digital marketing campaigns across various channels, including Facebook, Google Ads, Bing Ads, and Alibaba Ads.
Key Responsibilities:
- Develop and execute integrated digital marketing campaigns: Plan, strategize, and implement comprehensive digital marketing campaigns across all relevant channels.
- Manage and optimize paid advertising campaigns, including conducting in-depth keyword research and competitor analysis, developing compelling ad copy and creative assets, setting up, monitoring, and optimizing campaigns across all platforms, tracking key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Lead generation and conversion optimization, including developing and implementing strategies to capture leads through various channels, optimizing website and landing pages for conversions using best practices in user experience (UX) and conversion rate optimization (CRO), analyzing website traffic and user behavior to identify areas for improvement.
- SEO Strategy and Implementation, including conducting keyword research and competitor analysis to identify relevant keywords and target phrases, on-page optimization, off-page optimization, technical SEO, tracking and monitoring website's search engine rankings and organic traffic.
- Stay up-to-date on industry trends, attending industry events, webinars, and conferences to expand knowledge and network with other professionals.
- Data analysis and reporting, including tracking, analyzing, and reporting on campaign performance using data analytics tools, generating regular reports on key metrics and providing actionable insights to improve future campaigns.
- Cross-functional collaboration, working closely with sales, marketing, and product teams to align digital marketing efforts with overall business objectives.
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