Digital Advertising Strategist and Team Lead

3 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

We are seeking a highly motivated Digital Advertising Strategist who will devise and execute metric-driven advertising campaigns for clients across various platforms, including Facebook, YouTube, TikTok, and more. This role also involves leading and growing a team of digital advertising professionals.

Main Responsibilities
  • Develop and execute data-driven advertising campaigns on platforms such as Facebook, YouTube, TikTok, and other relevant channels, ensuring that all campaigns meet or exceed desired performance goals.
  • Conduct thorough research and analysis to identify target audiences, optimize campaign targeting, and stay ahead of industry trends to maximize campaign effectiveness.
  • Lead and develop a team of digital advertising professionals, providing guidance, mentorship, and support to drive continuous growth and improvement.
  • Implement A/B testing methodologies to optimize campaign performance, leveraging data-driven insights to make informed decisions and drive conversions.
  • Track and analyze campaign metrics, preparing comprehensive reports to evaluate performance, identify trends, and provide actionable recommendations for optimization.
  • Collaborate with cross-functional teams, including creative, analytics, and marketing, to align strategies, leverage synergies, and ensure impactful creative input in campaigns.
Required Skills and Qualifications
  • Proven experience in managing performance marketing campaigns across platforms like Facebook, YouTube, TikTok, Google Ads, etc., with a strong focus on driving results and meeting performance goals.
  • Demonstrated expertise in devising metric-driven campaigns, A/B testing methodologies, campaign reporting, and metric tracking, with the ability to leverage data to optimize performance and ROI.
  • Experience leading and developing high-performing teams, with excellent communication, leadership, and mentoring skills.
  • Strong analytical mindset, with the ability to translate data into actionable insights and strategies.
  • Proficiency in using performance marketing tools and platforms, such as Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, Google Analytics, and other relevant digital advertising platforms.
  • In-depth understanding of digital advertising strategies, including audience targeting, campaign optimization, conversion tracking, and the ability to provide impactful creative input.
  • Exceptional project management skills, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
  • Passion for staying ahead of industry trends and technologies, and a commitment to continuous learning and professional development.

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