
Digital Advertising Strategist
24 hours ago
Job Summary:
A highly skilled Digital Advertising Specialist is sought to manage and optimize Pay Per Click campaigns across multiple search engines. The ideal candidate will have expertise in creating, analyzing, and managing campaigns that drive conversions and maximize ROI.
Key Responsibilities:
- Develop comprehensive keyword research strategies using tools and data analysis to improve campaign performance.
- Write compelling ad copy and test different variations to enhance click-through rates and conversion rates.
- Analyze campaign metrics, including visitor behavior, to inform optimization decisions and recommend changes.
- Collaborate with developers to integrate new API applications and ensure seamless campaign management.
- Stay up-to-date with industry trends and best practices to continuously improve campaign effectiveness.
Requirements:
A minimum of 2 years of experience in managing Google and/or Yahoo campaigns is required. Certified Google Advertising professionals are preferred. The ideal candidate should possess excellent communication skills, strategic thinking, and analytical expertise, along with proficiency in Microsoft Office, especially Excel.
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