Senior Conversion Marketing Specialist

3 days ago

Sahiwal, Punjab, Pakistan beBeeProduct Full time £99,500
Job Opportunity

We are seeking a highly skilled and experienced Senior Product Marketing Manager to lead the strategy, content, and performance of product landing pages to maximize conversions.

This individual will be responsible for writing and A/B testing high-impact copy for paid channels, CTAs, and onboarding flows using data from tools like GA and Hotjar to guide decisions and optimize the buying journey.

The ideal candidate will have extensive experience in Product Marketing within a B2B SaaS or tech environment and a strong portfolio of successful copy that drives user action and boosts conversion rates.

Key Responsibilities
  • Lead the strategy, content, and performance of product landing pages to maximize conversions.
  • Write and A/B test high-impact copy for paid channels, CTAs, and onboarding flows.
  • Use data from tools like GA and Hotjar to guide decisions and optimize the buying journey.
  • Manage our presence on review platforms and app stores ensuring messaging is sharp and up-to-date.
  • Support sales with compelling collateral to help close deals.
  • Run upgrade campaigns and create targeted messaging to deepen product adoption.
Requirements
  • Extensive experience in Product Marketing within a B2B SaaS or tech environment.
  • A strong portfolio of successful copy that drives user action and boosts conversion rates.
  • Experience with A/B testing and analytics tools.
  • An analytical mindset with a deep understanding of conversion psychology and user journeys.
  • The ability to own projects from start to finish and iterate based on performance.
  • Fluent and persuasive written and spoken English.
Benefits

This role offers a unique opportunity for an individual contributor to drive business growth and improve product adoption. The successful candidate will work closely with the sales team to develop strategic marketing plans that meet business objectives.

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