
Digital Marketing Strategist
4 days ago
The successful candidate will be responsible for driving our digital marketing and SEO initiatives, ensuring brand consistency across all online channels.
Key Responsibilities:- Digital Marketing Strategy Development: Create comprehensive digital marketing strategies that align with business objectives.
- Channel Management: Oversee the management of all digital marketing channels to maintain a unified brand voice.
- Campaign Development: Design targeted campaigns to foster high levels of customer engagement and interaction.
- Organic Search Optimization: Optimize search engine rankings through thorough keyword research and analysis.
- Keyword Research: Conduct regular in-depth keyword research to identify relevant terms and phrases.
- SEO KPIs: Identify and monitor key SEO performance indicators such as redirects, click-through rates, bounce rates, and more.
- Reporting: Prepare and present regular reports to stakeholders highlighting campaign successes and areas for improvement.
- Buyer Persona Identification: Develop a deep understanding of the target audience to inform content creation and marketing strategies.
- Process Improvement: Identify inefficiencies and implement solutions to optimize workflows and productivity.
- Collaboration: Work closely with web developers to ensure seamless implementation of SEO best practices.
- Experience: 1-3 years of experience in Search Engine Marketing or a related field.
- SEO Expertise: Proven success in developing and implementing effective SEO strategies.
- Analytical Skills: Ability to analyze data and provide evidence-based recommendations.
- Critical Thinking: Strong critical thinking and problem-solving skills to drive results-oriented decision-making.
- Team Player: Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams.
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