Digital Marketing Expert

2 weeks ago


Gujrat, Punjab, Pakistan Basalt Dynamics Full time
Digital Marketing Expert

At Basalt Dynamics, we are seeking a highly skilled Digital Marketing Expert to join our marketing team. As an integral part of our team, the ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive website traffic, improve online visibility, and increase conversion rates.

The successful candidate will have expertise in SEO, content marketing, social media marketing, and paid advertising. They will work closely with our team to analyze market trends, develop targeted marketing campaigns, and optimize our digital presence.

  1. Key Responsibilities:
  2. Develop and implement SEO strategies to improve organic search rankings and drive high-quality traffic.
  3. Conduct in-depth keyword research to identify target keywords and phrases for on-page and off-page optimization.
  4. Optimize website content, meta tags, and on-page elements to improve search engine rankings and user experience.
  5. Built and manage backlinks through ethical and effective strategies to improve domain authority and increase online presence.
  6. Create and manage content marketing strategies to produce high-quality, relevant, and engaging content for blogs, social media, and other digital channels.
  7. Plan and execute social media campaigns to increase brand awareness, engagement, and lead generation.
  8. Manage and optimize PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and social media advertising to achieve ROI targets.
  9. Monitor and analyze website and campaign performance using tools such as Google Analytics, Google Search Console, and marketing automation software.


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