
Search Engine Marketing Specialist
6 days ago
Job Requirements:
BA/BSc. or MBA from a reputable institute.
Job Description:
StarLinkGlobal is seeking a highly motivated Online Visibility Expert to join our team.
As a key member of our team, you will be responsible for identifying gaps in website content and optimizing pages for improved search results, link building, and overseeing content creation.
Key Responsibilities:
- Conduct keyword research using software and generate new keyword ideas.
- Analyze website and social media pages to recommend improvements.
- Monitor website traffic and search results, develop effective strategies.
- Develop and deliver content ideas, provide them to the team.
- Oversee content creation, offer suggestions, and form link-building strategies.
- Manage paid search campaigns, stay up-to-date with modern trends and best SEO practices.
- Launch and optimize PPC campaigns.
- Track KPIs, produce useful reports for management.
Preferred Skills:
- Knowledge of Paid Media is a plus.
- Understanding of Google Analytics from an eCommerce view.
- Proficiency in Google Workspace and Drive.
- Demonstrated problem-solving capabilities in a client-facing role.
- Professional and respectful demeanor in dealing with internal and external business partners.
- Effective time management in a professional setting.
- Collaborate effectively in a team environment.
- Integrity and optimism, regardless of the situation.
- Use information, data, and resources to proactively identify and solve problems.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.).
- Proficient in Google Workspace (particularly Sheets).
- Analytical thinking with strong math skills.
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