Marketing Growth Specialist

3 days ago


Karachi, Sindh, Pakistan Social Champ (Techstars '22) Full time
About Social Champ

We're a dynamic and fast-growing social media management platform based in Karachi, Pakistan. Our vibrant HQ serves as a hub for creativity and innovation.

As the Head of Marketing, you will lead our marketing efforts, focusing on driving growth, scaling revenue, and building a leading SaaS brand. We're looking for a seasoned marketing leader who can drive our marketing engine, helping us reach more users, retain them longer, and maximize our Monthly Recurring Revenue (MRR).

Key Responsibilities
  1. Growth & Demand Generation:
  • Create and execute a full-funnel marketing strategy that drives signups, reduces churn, and increases MRR growth.
  • Develop high-impact acquisition strategies across SEO, paid media, content marketing, partnerships, and performance marketing.
  • Optimize conversion rates through A/B testing, growth experiments, automation, and funnel analytics.
Revenue & Performance Optimization:
  • Analyze and optimize marketing performance using key SaaS growth metrics: CAC, LTV, Churn Rate & Retention, Conversion Rates & ROAS.
  • Implement data-driven campaigns that align marketing efforts with revenue goals.
Brand & Market Positioning:
  • Elevate Social Champ's brand as a leading SaaS platform in the social media management space.
  • Develop compelling messaging, engaging storytelling, and a strong brand presence across all channels.
  • Build thought leadership content that positions us as the go-to tool for creators, businesses, and agencies.
Team Leadership & Cross-Functional Collaboration:
  • Hire, mentor, and scale a high-performing marketing team with expertise in content, growth, and performance marketing.
  • Work closely with sales, product, and customer success teams to align marketing strategies with overall business objectives.
  • Foster a culture of experimentation, agility, and innovation in marketing execution.


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