Online Campaign Strategist

24 hours ago


Lahore, Punjab, Pakistan Pakafghan Logistics Full time
About the Role

Pakafghan Logistics requires a highly creative Digital Marketing Expert with demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Key Responsibilities:
  1. The ideal candidate should have a BS/MS degree in marketing or a related field and experience optimizing landing pages and user funnels.
  2. They should be able to set up and optimize Google AdWords campaigns, possess solid knowledge of website analytics tools, and have working knowledge of ad serving tools.
  3. A key requirement is the ability to identify target audiences and devise digital campaigns that engage, inform, and motivate, as well as having experience with A/B and multivariate experiments.
  4. The successful candidate will work closely with vendors and launch campaigns on time, demonstrating strong analytical skills and data-driven thinking.
  5. This role requires staying up-to-date with the latest trends and best practices in online marketing and measurement.


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