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Digital Marketing Specialist Email Focus

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
Digital Marketing Role: Email Marketing Focus

This job involves developing and executing effective email marketing campaigns to engage customers and drive conversions.

Main Responsibilities:
  1. Create and execute email marketing strategies to boost engagement.
  2. Analyze campaign performance and implement improvements based on data.
  3. Work with content and design teams to craft compelling emails.
  4. Enhance email templates for better delivery and responsiveness.
  5. Conduct A/B testing to optimize email performance.
  6. Evaluate and maintain compliance with email marketing standards.
Necessary Skills and Qualifications:
  • Proven experience in email marketing (3-4 years).
  • Deep understanding of email marketing tools and automation systems.
  • Able to analyze campaign metrics and enhance performance.
  • Skilled in content creation and audience segmentation.
  • Familiarity with HTML/CSS for email template optimization is a plus.