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7 days ago
We are seeking a highly skilled Digital Marketing Specialist to manage social media advertising campaigns and Google Ads.
Key Responsibilities:
- Create and execute social media advertising strategies across Facebook, Instagram, LinkedIn, and other platforms.
- Develop and optimize Google Ads campaigns for maximum ROI.
- Analyze campaign performance using analytics tools and adjust strategies accordingly.
- Conduct keyword research, audience targeting, and competitive analysis to improve ad performance.
- Collaborate with the content team to ensure cohesive messaging across all platforms.
- Deliver reports on campaign performance and provide actionable insights for improvement.
Required Skills and Qualifications:
- Proven experience in social media advertising (Facebook Ads, Instagram Ads) and Google Ads.
- Strong understanding of PPC strategies, bid management, A/B testing, and campaign optimization.
- Excellent analytical skills with a data-driven mindset.
- Ability to handle multiple projects and meet deadlines.
- Experience with Google Analytics, Facebook Ads Manager, and other digital marketing tools.
- Must have a portfolio or case studies demonstrating successful campaigns.
Benefits:
- A comprehensive compensation package.
- Ongoing training and development opportunities.
- A dynamic and supportive work environment.
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