Brand and Communication Expert

3 days ago


Hyderabad City Taluka, Pakistan beBee Careers Full time

Brand and Communication Lead

This is a pivotal role that involves the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations.

Key Responsibilities:
  1. Execute strategic plans for branding, communication, and marketing across various touchpoints.
  2. Ideate and implement innovative marketing strategies to increase admission inflow across schools in India.
  3. Develop GTM campaigns involving ideation, content creation, channel planning and implementation to achieve regular monthly lead targets.
  4. Manage lead nurturing through creation of effective and customized marketing content.
  5. Support and guide school marketing teams in ATL and BTL Market activation efforts.
  6. Create marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets) that can be used by different stakeholders and teams at various stages of the customer buying cycle.
  7. Ensure consistent visual identity and representation across all customer touch points and audit them regularly.
  8. Work with school communication managers to ensure effective management and auditing of communication channels (social media, newsletter, website).
  9. Drive PR and media outreach efforts at the school level in coordination with school communication managers.
  10. Communicate and implement global best practices across various customer touch points in all schools in India Region.
  11. Create and manage central India social media handles, newsletter, and other central brand building activities & initiatives.
Requirements:
  1. Educational background: MBA with specialization in Marketing preferred.
  2. Work experience: 8-10 years in related field of Marketing, Branding, and communications.
  3. Digital marketing domain knowledge and performance analytics expertise.
  4. Strong content writing skills and experience in handling PR work.
  5. Understanding of graphic design language and previous experience in creating marketing collaterals from idea to design.


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