CRM Campaign Coordinator

1 week ago


Lahore, Punjab, Pakistan beBee Careers Full time

Key Responsibilities

  • Execute and optimize CRM campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.
  • Develop and deploy automated, triggered, and journey-based CRM campaigns.
  • Plan and execute mass and segmented manual campaigns.
  • Track and own key engagement metrics related to user engagement, churn, and reactivation.
  • Collaborate with cross-functional teams to enhance user experience and drive engagement.
  • Conduct A/B testing and analyze user data to identify opportunities for improvement.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of hands-on experience in CRM tools like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar platforms.
  • Proficiency in creating and managing personalized, data-driven campaigns.
  • Basic knowledge of HTML for email or campaign customization is highly preferable.


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