CRM Specialist

5 days ago

Lahore, Punjab, Pakistan Starzplay Arabia Full time

Job Description for CRM Specialist

Who We Are

Are you looking for a challenge that offers experience in Agile environments? Do you want to learn about the latest technologies involved in the OTT video streaming ecosystem? Do you want to work in an international environment? STARZPLAY offers you all of these challenges and more

STARZPLAY is a subscription video-on-demand service headquartered in Dubai and available in 20 countries across the MENA region. Our service streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids' entertainment, and dedicated Arabic content to subscribers in the region. This makes us the region's fastest-growing SVOD and LIVE Sports streaming service.

Job Overview

The STARZPLAY team is expanding, and we are looking for an experienced CRM Specialist to join our team. In this role, you will report to the Head of CRM and be responsible for executing and optimizing CRM campaigns to enhance customer engagement and retention. The ideal candidate will have hands-on experience with Martech platforms and a technical background in HTML is a plus.

Responsibilities

  • Execute and optimize CRM campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.
  • Develop and deploy automated, triggered, and journey-based CRM campaigns.
  • Plan and execute mass and segmented manual campaigns.
  • Track and own key engagement metrics related to user engagement, churn, and reactivation.
  • Collaborate with cross-functional teams to enhance user experience and drive engagement.
  • Conduct A/B testing and analyze user data to identify opportunities for improvement.
  • Maintain and improve data management processes, ensuring accuracy and consistency.
  • Act as a liaison between the IT and CRM teams to identify and target specific consumer segments.
  • Partner with stakeholders to inform and align them on upcoming data management initiatives.
  • Stay updated on best practices and new trends in CRM and customer engagement.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of hands-on experience in CRM tools like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar platforms.
  • Proficiency in creating and managing personalized, data-driven campaigns.
  • Basic knowledge of HTML for email or campaign customization is highly preferable.
  • Strong analytical and problem-solving skills.
  • Experience with A/B testing and analyzing user behavior data.
  • Excellent communication and interpersonal skills.
  • Familiarity with subscription-based business models is a plus.
  • Fluency in Arabic is a plus but not mandatory.

Why Work at STARZPLAY?

At STARZPLAY, we look for bold, creative, and innovative individuals with a passion for technology.

We offer:

  • A competitive compensation package.
  • An environment that is constantly evolving, exposing you to new market trends and innovations.
  • Opportunities to contribute to our exciting platform and projects.

If you are a detail-oriented CRM Specialist with a knack for customer engagement and retention, we encourage you to apply for this exciting opportunity at STARZPLAY

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