Data-Driven Marketing Specialist

15 hours ago


Gujranwala, Punjab, Pakistan BlueSG Full time

About BlueSG

BlueSG is the first and only point to point car sharing service in Singapore, offering a convenient, flexible, and affordable mobility option to all. This complements public transport while reducing the need for car ownership. With a 100% electric fleet, BlueSG provides a sustainable transportation solution, eliminating direct carbon dioxide emissions compared to traditional vehicles.

We're passionate about our business, ready to contribute, and resonate with our core values – Collaboration, Curiosity, Customer-Centricity, Empowerment, and Respect.

About the Role

As a Data-Driven Marketing Specialist, you will be responsible for leveraging data to refine user segments and optimize content marketing strategies. Your role involves analyzing customer behaviors, defining target audiences, and ensuring that marketing campaigns are tailored for maximum impact. You will work closely with cross-functional teams to enhance customer engagement, increase conversions, and drive overall business growth.

Main Responsibilities

Develop and refine customer segmentation models using behavioral, demographic, and transactional data.Analyze user data to identify trends, patterns, and opportunities for personalized marketing strategies.Prepare campaign and performance reports.

About You

You have a Bachelor's degree in Marketing, Data Analytics, Business, or related fields. With 3 to 5 years of experience in data-driven marketing, analytics, or segmentation, you possess proficiency in analytics tools (Google Analytics, SQL, Tableau, etc.). Experience with marketing automation and CRM platforms (Hubspot, Zendesk, Google Ads, Meta Ads, etc.) is a plus.



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