Chief Digital Strategist

3 days ago

Islamabad, Islamabad, Pakistan beBeeGrowth Full time $150,000 - $200,000

Job Title: Head of Growth

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The role requires a strategic thinker with analytical rigor and hands-on execution skills. As the Head of Growth, you will be responsible for driving measurable growth and maximizing customer lifetime value while balancing efficiency and scale.

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  • Growth Strategy & Execution
    • Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue.
    • Take ownership of customer acquisition channels, including paid media and digital marketing, while also optimizing lifecycle marketing for maximum performance.
    • Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS.
  • Data-Driven Optimization
    • Analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data.
    • Work closely with sales and product teams to leverage customer insights and improve marketing effectiveness.
    • Continuously explore and test new channels, creative formats, and audience segments to unlock growth.
  • Team Leadership & Collaboration
    • Lead/develop a growth team including specialists in paid media, retention, and analytics.
    • Partner with content, creative, and product teams to develop high-performing campaigns.
    • Work cross-functionally with product and engineering to optimize the customer journey and enhance retention.
  • Innovation & Trends
    • Identify and implement automation and AI solutions to scale marketing efficiency.
    • Stay ahead of the curve on AI-driven marketing, emerging trends, and new tools in ecommerce growth.
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Requirements:

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  • Bachelor's degree in Business Administration, Marketing, or a related field (preferred).
  • 5+ years in growth marketing, performance marketing, or ecommerce marketing.
  • Strong expertise in paid acquisition and lifecycle marketing, and digital marketing.
  • Data-driven mindset with experience in A/B testing, funnel optimization, and LTV/CAC modeling.
  • Hands-on, scrappy, and willing to execute while also thinking strategically.
  • Leadership experience has led a team before.
  • Deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates).
  • Experience with modern marketing tools, AI, and automation.
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Benefits:

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  • Opportunity for growth and advancement within a rapidly expanding company.
  • A dynamic and collaborative work environment with passionate team members.
  • Remote job with flexible hours, allowing for a healthy work-life balance.
  • Goal-oriented work culture, providing autonomy and opportunities for personal and professional development.
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If you are enthusiastic about e-commerce, digital marketing, and all things related, we would love to hear from you Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.">

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