Brand Strategy Executive

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Summary

Develop and execute comprehensive marketing strategies to enhance brand visibility across the product life cycle, incorporating promotional campaigns that effectively utilize the full marketing mix.

Main Responsibilities:
  • Analyze and refine marketing approaches, monitoring their implementation and making adjustments as necessary.
  • Collaborate with sales management and the sales team to ensure promotional campaigns meet sales objectives and are delivered efficiently.
  • Foster collaboration with support functions, including Finance, HR, customer services, manufacturing, communications, and external agencies, to align on a unified brand strategy.
  • Stay informed about market trends, conduct consumer research, and monitor competitors' activities to identify opportunities and key issues.
  • Oversee marketing and advertising activities to maintain consistency with product line strategy.
  • Monitor product distribution, consumer reactions, and address bottlenecks to optimize results.
  • Translate brand strategies into actionable brand plans, positioning, and go-to-market strategies.
  • Evaluate and report performance of all marketing campaigns against set goals (ROI and KPIs).
Requirements:
  • Proven experience as a Brand Manager with a track record of driving results and leadership.
  • Strong understanding of the full marketing mix, with creativity and the ability to think outside the box.
  • Experience in identifying target audiences and devising effective campaigns that engage, inform, and motivate.
  • Excellent analytical skills, data-driven thinking, advanced communication, and interpersonal skills.
  • Up-to-date knowledge of the latest marketing trends and best practices.


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