Creative Content Specialist

3 days ago

GulshaneIqbal Town, Pakistan beBeeContent Full time $50,000 - $100,000

We are seeking a talented professional to join our team as a Creative Content Specialist.

About the Role
  • Key Responsibilities:

The ideal candidate will have a strong portfolio and excellent writing skills, with experience in creating engaging content for various industries. This role involves developing compelling copy that supports business objectives and enhances user engagement.

Main Tasks:

  • Ad Copywriting & Optimization: Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
  • Conversion Copy Refinement: Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
  • Email & Nurture Sequences: Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to effectively guide prospects through the sales funnel.
  • SEO-Aware Content Support: Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
  • Sales Enablement Material: Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
  • Performance Review: Analyze copy performance using analytics and feedback to inform future iterations.
  • Cross-Functional Collaboration: Collaborate with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.

Requirements:

  • Bachelor's Degree: A degree in Marketing, Communications, Journalism, English, or a related field.
  • Experience: Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
  • Technical Proficiency: Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
  • SEO & UX Writing: Strong understanding of SEO principles and UX writing best practices.
  • Analytical Skills: Ability to interpret data and performance metrics to refine copy strategies.
  • Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail.
  • Certifications: Copywriting certifications or additional coursework in digital marketing, SEO, or UX writing.

Benefits:

As part of a dynamic and diverse team spread across the globe, you will work closely with department heads and play a pivotal role in ensuring alignment and advancing strategic objectives.

This is a remote-first opportunity.

Professional development opportunities available.

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