Marketing and Communications Professional

6 days ago

Karachi, Sindh, Pakistan beBeePublicRelations Full time
About the Role

We are seeking a proactive and result-oriented Public Relations Specialist who can develop and execute effective public relations strategies that enhance our brand image, expand media coverage, and foster positive relationships with stakeholders.

This individual will be responsible for creating compelling content, organizing media events, pitching and working with journalists, monitoring media coverage, and tracking outcomes.

Responsibilities include developing and executing PR strategies and campaigns that align with business goals, building and maintaining relationships with media outlets, journalists, and influencers, creating and distributing press releases, media kits, and other materials to secure media coverage, and more.

  • Develop and execute PR strategies and campaigns that align with business objectives
  • Build and maintain relationships with media outlets, journalists, and influencers
  • Create and distribute press releases, media kits, and other materials to secure media coverage
  • Monitor media coverage and provide regular reports on PR campaign effectiveness
  • Collaborate with cross-functional teams to align messaging and maximize impact
Job Requirements

To be successful in this role, you will need:

  • Strong verbal and written communication skills
  • Excellent attention to detail and organizational skills
  • Ability to meet tight deadlines and manage multiple projects simultaneously
  • Experience working on social media platforms and content marketing initiatives
  • Good analytical skills with a solid understanding of how to interpret and use data to measure performance of PR campaigns
Qualifications

A bachelor's degree in Marketing, Communications, Business, or a relevant field is required, as well as a minimum of two years of experience in PR or marketing in the advertising/marketing industry.

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