Digital Marketing Professional: Campaign Strategist

4 days ago

Faisalabad City Tehsil, Pakistan beBee Careers Full time

Email Marketing Specialist Job Opportunity

We are seeking a skilled Email Marketing Specialist to develop and execute effective email marketing campaigns that engage our target audience and drive results.

As a key member of our marketing team, you will leverage your expertise in crafting compelling content, designing visually appealing templates, and analyzing campaign performance to optimize results.

Main Responsibilities:

  1. Develop and execute email marketing campaigns aligned with company objectives and target audience segments.
  2. Create engaging email content, including copywriting, graphics, and multimedia elements, to effectively communicate key messages and promotions.
  3. Design and implement email templates that are visually appealing, mobile-responsive, and optimized for deliverability and engagement.
  4. Manage email lists, segmentation, and targeting to ensure campaigns reach the right audience at the right time with the right message.
  5. Utilize industry best practices to achieve email marketing targets for open rates, click-through rates, conversion rates, and other relevant KPIs.
  6. Experience in sending bulk emails while adhering to best practices and compliance regulations.
  7. Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, and conversion rates, to identify opportunities for optimization and improvement.
  8. Stay abreast of industry trends, best practices, and emerging technologies in email marketing to continuously enhance campaign effectiveness and innovation.

Why is this role important?

  • This role plays a critical part in shaping our overall marketing strategy and driving customer engagement.
  • You will have the opportunity to work on a variety of projects, from developing new email campaigns to analyzing campaign performance and identifying areas for improvement.
  • Our ideal candidate will be highly motivated, have excellent communication skills, and be able to work independently in a remote environment.

Requirements and Qualifications:

  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. Proven experience in email marketing, with a track record of successful campaign execution and measurable results.
  3. Strong proficiency in email marketing platforms and marketing automation tools.
  4. Excellent written and verbal communication skills, with the ability to craft compelling content and messaging that resonates with diverse audiences.
  5. Proficiency in HTML/CSS for email template customization and troubleshooting.
  6. Experience with A/B testing methodologies and data-driven decision-making.
  7. Strong analytical skills with the ability to interpret data, draw insights, and make recommendations for optimization.
  8. Ability to work independently in a remote environment while also collaborating effectively with a distributed team.
  9. Knowledge of regulatory requirements and best practices related to email marketing compliance.

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