Brand Engagement Specialist

2 days ago


Attock City, Punjab, Pakistan beBee Careers Full time
Job Summary

This role involves developing and executing social media strategies that drive business growth and enhance brand awareness.

Main Responsibilities:
  • Social Media Strategy Development: Developing and implementing effective social media strategies across multiple platforms.
  • Content Creation and Scheduling: Creating and scheduling engaging content, including text, images, and videos.
  • Social Media Account Management: Managing and monitoring social media accounts to ensure timely responses to comments and messages.
  • Cross-Functional Collaboration: Collaborating with marketing, design, and sales teams to ensure social media efforts align with broader marketing campaigns.
  • Performance Tracking and Analysis: Tracking and analyzing social media performance using tools like Google Analytics and Hootsuite.
  • Staying Current: Staying up-to-date on social media trends, algorithm changes, and best practices to maintain the brand's competitive edge.
  • Paid Social Media Advertising: Running paid social media ads and managing budgets to increase reach and conversions.
  • Influencer and Community Relations: Building and maintaining relationships with influencers and online communities.
  • Competitor Analysis: Monitoring competitors' social media activity and suggesting improvements.
  • Reporting and Evaluation: Reporting on the effectiveness of social media strategies and adjusting tactics as needed.


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