Marketing Automation Expert

1 week ago

Lahore, Punjab, Pakistan beBeeCustomer Full time 800,000 - 1,000,000

The goal of a CRM Specialist is to optimize customer engagement and retention through the execution and management of effective CRM campaigns.

These campaigns aim to enhance user experience, drive engagement, and ultimately boost business outcomes. The ideal candidate will have hands-on experience with Martech platforms and a strong understanding of data-driven marketing strategies.

Cross-functional collaboration is key to achieving this goal. A/B testing and analyzing user behavior data are crucial in identifying opportunities for improvement and optimizing campaign performance.

The CRM Specialist will maintain and improve data management processes to ensure accuracy and consistency. This involves developing and deploying automated, triggered, and journey-based CRM campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.

The specialist will also plan and execute mass and segmented manual campaigns, track and own key engagement metrics related to user engagement, churn, and reactivation.

Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of hands-on experience in CRM tools like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar platforms.
  • Proficiency in creating and managing personalized, data-driven campaigns.
  • Basic knowledge of HTML for email or campaign customization is highly preferable.
  • Strong analytical and problem-solving skills.
  • Experience with A/B testing and analyzing user behavior data.
  • Excellent communication and interpersonal skills.
  • Familiarity with subscription-based business models is a plus.

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