E-commerce Growth Strategist for Amazon Advertising

15 hours ago


Lahore, Punjab, Pakistan X UP Digital Full time

X Up Digital is a dynamic and fast-growing company specializing in e-commerce and Amazon FBA businesses. Our mission revolves around building on each brand's legacy while leveraging our expertise to maximize growth and profitability.

Role Overview:

We seek a highly analytical Senior Amazon PPC Manager to drive our brands' Amazon advertising strategies forward. This individual will have a deep understanding of Amazon PPC and a proven track record of developing and executing successful strategies to boost sales and profitability.

Key Responsibilities:
  • Develop Comprehensive Strategies: Create, implement, and manage extensive Amazon PPC strategies to enhance sales, improve return on ad spend (ROAS), and maximize profitability across multiple brands.
  • Campaign Management: Oversee all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.
  • Performance Analysis and Optimization: Regularly analyze campaign data to identify trends, insights, and areas for improvement, then implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.
  • Budget Management: Take full ownership of advertising budgets, ensuring spending aligns with business objectives and delivering the best possible ROI.
  • Competitive Research: Conduct thorough competitive analysis to uncover market trends, customer behavior, and competitor strategies, utilizing these insights to develop new PPC tactics and enhance existing campaigns.
  • Reporting and Insights: Generate regular reports on PPC performance, providing actionable recommendations to stakeholders.
  • Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.
  • Stay Up-to-Date on Industry Trends: Remain current with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.
  • Strategic Growth Planning: Identify new opportunities for growth, including new ad types, markets, and channels to expand brand visibility and revenue potential.


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