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7 days ago
Oktopus Group is a dynamic marketing and digital agency that crafts impactful content, drives strategic insights, and executes data-driven campaigns. We are seeking a hands-on Digital - Content & Insights Manager who thrives in online communities, stays ahead of engagement trends, and brings meaningful content strategies to life.
Key Responsibilities:- Competitive Analysis & Reporting:
- Conduct monthly reports on competitors' digital content strategies, ad spend, and PR activities.
- Monitor competitor campaigns across digital platforms, paid media, and active ads.
- Provide insights into content trends, engagement patterns, and brand performance metrics.
- Audience & Community Engagement:
- Maintain an active presence in relevant online communities to track audience sentiment, trends, and discussions.
- Identify engagement patterns and behavioral shifts in target audiences.
- Develop strategies to enhance brand presence based on community insights.
- Collaborate with creative teams to develop content that aligns with business objectives.
- Optimize content based on audience response and emerging trends.
- Support content calendar planning, ensuring relevancy and effectiveness.
- Track and evaluate digital ad spends across platforms such as Meta, Google, TikTok, and LinkedIn.
- Assess PR activity and its effectiveness in brand positioning.
- Provide data-driven recommendations for budget allocation and ROI improvement.
We are looking for a highly analytical individual with strong communication skills to join our team.
Qualifications & Skills:- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 1.5 - 3 years in digital marketing, content strategy, or insights analysis.
- Strong analytical skills with experience in competitive benchmarking and reporting.
- Hands-on experience with digital ad platforms and analytics tools.
- Knowledge of online communities and digital engagement trends.
- Ability to interpret data into actionable content strategies.
- Excellent communication and presentation skills.
- Self-starter with a keen eye for detail and market trends.
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