Digital Acquisition Specialist

1 week ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Salary: Competitive salary with performance-based growth opportunities.

Job Description: We're seeking a highly skilled Media Buyer to lead the launch, scaling, and optimization of paid acquisition campaigns across Meta (Facebook/Instagram) and Google (Search, Display, and YouTube). You will play a crucial role in driving lead generation by managing budgets, testing creatives, and directing high-intent traffic to our client's offer pages. You'll work closely with our Creative Strategist, Data Analyst, and CRO Specialist to fine-tune campaigns and meet ambitious growth goals.

Responsibilities:

  • Launch and manage high-volume campaigns on Meta Ads and Google Ads platforms.
  • Develop and implement effective account structures, targeting strategies, bid settings, and ad placements.
  • Monitor performance daily and optimize based on key KPIs such as CPL, CVR, and ROAS.
  • Utilize automation tools like RevealBot or similar to streamline campaign operations.
  • Continuously test and refine ad creatives, headlines, and CTAs for maximum impact.
  • Collaborate with creative, data, and funnel teams to test and improve campaign performance.
  • Stay updated on platform policies, industry changes, and competitor strategies.

Required Skills and Qualifications:

  • 3+ years of hands-on experience running campaigns on Meta and Google Ads.
  • Strong knowledge of digital marketing funnels and ad campaign optimization.
  • Experience working with performance-based KPIs such as ROAS and CPL.
  • Proficiency in ad tech tools and analytics platforms.
  • Excellent time management and multitasking abilities.
  • Strong written and verbal communication skills.
  • Willingness to work onsite during night shift (6:00 PM to 3:00 AM).

Benefits: Accommodation, leaves, medical benefits

Others: If you have any questions, please feel free to contact us.

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