
Outbound Marketing Expert
5 days ago
As a B2B Lead Acquisition Manager at HyperNym, you'll play a crucial role in driving business growth through effective lead generation strategies. Your primary responsibility will be to develop and implement marketing plans that attract high-quality leads.
Key Responsibilities:- Lead Generation Strategy: Develop and execute lead generation strategies that align with our business objectives and target audience needs.
- Tool Optimization: Utilize and optimize lead generation tools to identify, enrich, and segment target accounts based on their industry characteristics.
- Campaign Design: Design and launch outbound marketing campaigns using cold email outreach, personalized LinkedIn messages, and multi-touch sequences.
- Content Development: Collaborate with our content and design teams to produce impactful assets like email templates, banners, infographics, and case studies.
- Data Management: Build and maintain accurate lead databases, ensuring data enrichment and categorization for targeted campaign execution.
- Performance Tracking: Monitor and analyze key performance indicators (KPIs) such as open rates, CTR, MQL volume, cost-per-lead (CPL), and campaign ROI.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of proven experience in digital marketing or outbound lead generation, preferably in B2B tech or SaaS.
- Familiarity with Apollo, Zoho, and similar tools.
- Strong understanding of email deliverability best practices, cold outreach etiquette, and personalization strategies.
- Knowledge of LinkedIn automation tools, lead scraping, enrichment, and segmentation.
- Excellent copywriting, communication, and attention to detail skills.
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