
Marketing Strategy Lead
2 days ago
KAISPE is looking for a highly skilled Digital Marketing Specialist to lead our global marketing initiatives and promote our products to a diverse audience. The ideal candidate will have a strong background in digital marketing and a proven track record of driving brand awareness and customer acquisition.
About the Role:This key position will be responsible for developing and implementing comprehensive digital marketing strategies, managing our online presence, and collaborating with cross-functional teams to achieve business objectives.
Key Responsibilities:- Establish a strong online presence through various digital channels.
- Develop and execute impactful marketing campaigns that drive customer acquisition and brand awareness.
- Identify and capitalize on opportunities to showcase products at relevant events, conferences, and trade shows.
- Utilize LinkedIn and other social media platforms to enhance brand visibility and engage with the target audience.
- Stay abreast of the latest Microsoft trends, technologies, and industry developments to inform marketing strategies.
- Collaborate closely with sales, product, and customer success teams to ensure seamless alignment of marketing efforts with business goals.
- Monitor campaign performance, track key metrics, and optimize marketing strategies accordingly.
- Gain a deep understanding of the target audience's needs and preferences.
- Craft and curate high-quality content across various mediums, including blog posts, social media updates, email campaigns, and more.
- Minimum 3 years of experience in digital marketing (preferably in a Microsoft consulting firm).
- Profound knowledge of marketing strategy, campaign development, execution, and performance tracking.
- Excellent grasp of Microsoft products and services.
- Proven expertise in social media marketing (LinkedIn, Facebook, Instagram).
- Strong public presence on LinkedIn with a substantial and engaged network.
- Ability to stay current on Microsoft events, trends, and emerging technologies.
- Exceptional communication, writing, and presentation skills.
- Capacity to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical and problem-solving skills with the ability to optimize marketing efforts.
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