
App Growth Specialist
1 day ago
About the Position:
We are looking for an App Growth Specialist to drive our digital marketing initiatives, focusing on strategic campaign management and team leadership.
Key Accountabilities:
- Strategic Planning: Develop and execute digital marketing strategies to boost customer acquisition, engagement, and retention in line with business objectives.
- Campaign Execution: Manage advertising efforts across multiple platforms (Google, Facebook, TikTok, LinkedIn) to optimize app installs and revenue.
- Performance Evaluation: Analyze campaign performance metrics, making informed decisions to improve outcomes continuously.
- User Experience Enhancement: Improve the user experience within the app to promote premium feature adoption and revenue growth.
- Team Collaboration: Work closely with design, development, and product teams to ensure seamless marketing efforts.
- Talent Development: Mentor and guide junior marketing team members, fostering their professional growth.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field; advanced degrees or certifications preferred.
- Minimum 4 years of experience in managing successful global digital marketing campaigns, specifically for app acquisition.
- Proficiency in Google Analytics and marketing automation tools for performance tracking and analysis.
- Strong analytical skills with the ability to extract actionable insights from data.
- Excellent multitasking abilities and attention to detail in a fast-paced environment.
- Knowledge of Firebase, Google AdMob, and Play Console for app performance optimization.
- Strong leadership and communication skills, with a focus on collaboration.
This is an exciting opportunity:
- Work with a talented team that values creativity, collaboration, and growth.
- Competitive compensation and benefits package.
- Chance to significantly contribute to the company's success and growth.
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