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E-Commerce Marketing Operations Specialist
5 days ago
Job Overview:
We are seeking an experienced E-Commerce Marketing Operations Specialist to join our team. The ideal candidate will have hands-on experience in designing and executing marketing campaigns across multiple platforms, including Facebook Ads, TikTok Ads, and Google Shopping Ads. They should be well-versed in leveraging advanced SEO techniques, both technical and content-focused, as well as harnessing the power of data-driven marketing to maximize ROI.
This role is pivotal in driving growth for our e-commerce platforms, including single-page shopping sites and complex e-commerce stores. The candidate will excel in building sales funnels, designing remarketing strategies, and leveraging data insights to create campaigns that not only generate traffic but convert it into measurable revenue.
Key Responsibilities:
- Performance Marketing:
- Develop, execute, and optimize campaigns on Facebook, TikTok, and Google Shopping Ads, ensuring alignment with business objectives and maximizing ROAS.
- Create audience segmentation strategies and optimize bidding and creative performance for each platform.
- SEO Mastery:
- Lead technical SEO audits to identify and resolve issues (site speed, indexing, crawl errors).
- Develop and implement robust on-page and off-page SEO strategies to increase organic visibility and conversion rates.
- Utilize external and internal data sources for keyword research, content planning, and performance improvement.
- Sales Funnel Development:
- Design and implement multi-step sales funnels that drive customer acquisition, upselling, and cross-selling.
- Use marketing analytics tools to measure and optimize each stage of the funnel.
- Remarketing Expertise:
- Craft and manage remarketing strategies to re-engage users across multiple touchpoints, leveraging retargeting ads, dynamic product ads, and email marketing.
- Conversion Optimization:
- Optimize landing pages and product pages for maximum conversions using A/B testing and UX best practices.
- Monitor and reduce cart abandonment rates through effective follow-up strategies.
- Data-Driven Marketing:
- Analyze campaign performance data, customer behavior, and market trends to refine marketing strategies.
- Implement advanced tracking mechanisms, such as Google Tag Manager, Facebook Pixel, and TikTok Pixel, to capture actionable insights.
- Collaboration:
- Work closely with the design and development teams to create user-centric designs and interfaces.
- Align marketing initiatives with overall business goals, ensuring consistency across all channels.
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