Digital Marketing Specialist

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities
  • Campaign Planning and Execution:
  • Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Social Media Presence:
  • Design, build and maintain social media presence
  • Performance Measurement and Reporting:
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Trend Identification and Optimization:
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Strategic Growth:
  • Brainstorm new and creative growth strategies
  • Experimentation and Testing:
  • Plan, execute, and measure experiments and conversion tests
  • Collaboration and Communication:
  • Collaborate with internal teams to create landing pages and optimize user experience
  • User Experience Evaluation:
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Conversion Point Instrumentation:
  • Instrument conversion points and optimize user funnels
  • Vendor Partnerships:
  • Collaborate with agencies and other vendor partners
  • Emerging Technologies:
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Specification

Requirements:

  • Bachelor's or Master's degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Creative Thinking and Audiences:
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Landing Page Optimization:
  • Experience in optimising landing pages and user funnels
  • A/B and Multivariate Experiments:
  • Experience with A/B and multivariate experiments
  • Analytics Tools:
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Ad Serving Tools:
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Google Adwords:
  • Experience in setting up and optimising Google Adwords campaigns
  • Technical Skills:
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Data-Driven Thinking:
  • Strong analytical skills and data-driven thinking
  • Industry Trends:
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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