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Lead Digital Marketer
5 days ago
About the Position
We are seeking a highly skilled Lead Digital Marketer to develop and execute comprehensive digital marketing strategies that drive growth through effective brand management and compliance with industry standards.
This role involves designing and implementing strategic initiatives that generate leads and boost customer acquisition across various online platforms.
Main Responsibilities:
- Digital Marketing Strategy Development: Design and implement comprehensive digital marketing strategies that drive growth through effective brand management and compliance with industry standards.
- Brand Identity Management: Uphold brand integrity by ensuring consistent messaging and visual identity across all digital channels and marketing campaigns.
- Collaboration and Integration: Collaborate with the marketing team to merge digital strategies with traditional marketing efforts, fostering cohesive brand messaging.
- Marketing Support: Provide assistance to various marketing initiatives, including content marketing, social media management, email campaigns, search engine optimization (SEO), search engine marketing (SEM), and digital advertising.
- Compliance and Audits: Ensure adherence to regulatory requirements and industry best practices in digital marketing activities. Conduct regular audits to assess performance and identify areas for improvement.
Requirements:
- Proven experience in digital marketing, showcasing successful lead generation and conversion rates.
- Bachelor's degree in Marketing, Communications, or a related field.
- 4-8 years of demonstrated experience.
- Deep understanding of current digital marketing concepts, strategies, and best practices.
- Experience with SEO/SEM, PPC, social media marketing, email campaigns, and content marketing.
- Exceptional analytical skills, along with proficiency in data analysis and reporting tools.
- Strong project management and organizational abilities.
- Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
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