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Digital Marketing Lead
5 days ago
Job Overview
We are seeking a highly skilled Digital Marketing Lead to develop and execute strategic digital marketing initiatives that drive growth through effective digital strategies, brand management, and ensure compliance with marketing standards.
Key Responsibilities:
- Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to drive lead generation and customer acquisition through digital channels.
- Brand Management:
- Maintain brand integrity across all digital platforms and marketing initiatives.
- Conventional Marketing:
- Collaborate with the marketing team to integrate digital strategies with traditional marketing efforts for cohesive brand messaging.
- Marketing Support:
- Provide support to various marketing initiatives including content marketing, social media, email campaigns, SEO/SEM, and digital advertising.
- Compliance and Audits:
- Ensure all digital marketing activities comply with regulatory requirements and industry best practices. Conduct audits to assess performance and identify areas for improvement.
Requirements:
- Proven experience in digital marketing with a track record of successful lead generation and conversion.
- Bachelor's degree in Marketing, Communications, or related field.
- 4-8 years of proven experience.
- Strong understanding of current digital marketing concepts, strategy, and best practices.
- Experience with SEO/SEM, PPC, social media marketing, email campaigns, and content marketing.
- Excellent analytical skills with proficiency in data analysis and reporting tools.
- Strong project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
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