Digital Marketing Lead

5 days ago


Lahore, Punjab, Pakistan People (Professional Employers Pvt Ltd) Full time

Job Overview

We are seeking a highly skilled Digital Marketing Lead to develop and execute strategic digital marketing initiatives that drive growth through effective digital strategies, brand management, and ensure compliance with marketing standards.

Key Responsibilities:

  • Digital Marketing Strategy:
  • Develop and implement comprehensive digital marketing strategies to drive lead generation and customer acquisition through digital channels.
  • Brand Management:
  • Maintain brand integrity across all digital platforms and marketing initiatives.
  • Conventional Marketing:
  • Collaborate with the marketing team to integrate digital strategies with traditional marketing efforts for cohesive brand messaging.
  • Marketing Support:
  • Provide support to various marketing initiatives including content marketing, social media, email campaigns, SEO/SEM, and digital advertising.
  • Compliance and Audits:
  • Ensure all digital marketing activities comply with regulatory requirements and industry best practices. Conduct audits to assess performance and identify areas for improvement.

Requirements:

  • Proven experience in digital marketing with a track record of successful lead generation and conversion.
  • Bachelor's degree in Marketing, Communications, or related field.
  • 4-8 years of proven experience.
  • Strong understanding of current digital marketing concepts, strategy, and best practices.
  • Experience with SEO/SEM, PPC, social media marketing, email campaigns, and content marketing.
  • Excellent analytical skills with proficiency in data analysis and reporting tools.
  • Strong project management and organizational skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.


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