Business Intelligence and Prospect Development Manager

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

About Us:

We value diversity, equity, and inclusion in all aspects of our organization. We believe that by embracing these values, we can create a workplace culture that supports growth, development, and having fun.

About You:

As our Technical Lead Generation Manager, you will be part of a dynamic team that is passionate about making a meaningful impact on the health and wellness industry. You will be responsible for building and managing processes that capture new leads at scale, working closely with CRM, data enrichment tools, and automation platforms to ensure our sales and marketing teams receive a steady flow of accurate, high-quality prospect data.

Responsibilities:

  • Leverage web scraping, third-party databases, APIs, and integrations to identify potential leads and gather relevant firmographic and demographic information.
  • Evaluate new data providers, list providers, and lead databases to continually expand and refine our prospect lists.
  • Enrich and validate lead information using tools like ZoomInfo, Clearbit, Apollo.io, or similar.
  • Configure and maintain lead-generation workflows in marketing automation platforms or specialized lead-gen tools.
  • Implement scripts, integrations, or plugins to automate repetitive tasks.
  • Collaborate with developers to set up data pipelines that sync leads between various tools and systems.
  • Develop and enforce data hygiene best practices to ensure accuracy and consistency of lead data.
  • Monitor databases and CRMs for duplicate or incomplete records, merging or updating data as necessary.
  • Audit lead data sources, ensuring compliance with privacy regulations and company policies.
  • Implement or refine lead scoring models to help the sales team prioritize high-value prospects.
  • Segment leads based on attributes like industry, company size, or region.
  • Continuously evaluate lead quality and provide insights for ongoing optimization.
  • Track and report on key lead-generation metrics, such as cost per lead, lead velocity, data accuracy, and pipeline contribution.

Qualifications:

  • Bachelor's degree in computer science, Information Systems, Marketing, or a related field (or equivalent work experience).
  • 2–4+ years of experience in a data-driven lead generation, marketing operations, or growth operations role.
  • Practical experience with data scraping or lead enrichment tools.
  • Familiarity with Salesforce and marketing automation platforms.
  • Comfort working with APIs and data integration platforms.
  • Strong command of data analysis and reporting.
  • Meticulous approach to data hygiene, documentation, and compliance.
  • Excellent written and verbal communication skills.
  • Ability to collaborate with sales ops, marketing, and IT teams.

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