Digital Content Strategist

20 hours ago

Multan, Punjab, Pakistan beBeeDigitalMarketing Full time 5,000,000 - 7,500,000

Job Overview:

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for managing social media campaigns, generating leads, and increasing engagement through digital platforms.

Key Responsibilities:
  • Social Media Management: Develop and implement effective social media marketing strategies across various platforms, including Facebook, Instagram, LinkedIn, and YouTube.
  • Lead Management & Nurturing: Identify and qualify potential leads from digital campaigns, ensuring timely follow-ups and nurturing them through email, CRM, and social media channels.
  • Content Strategy & Creation: Design engaging content for social media, advertisements, and blogs to enhance brand visibility and drive customer engagement.
  • Performance Tracking: Monitor, analyze, and report the effectiveness of marketing campaigns, adjusting strategies to improve performance based on metrics such as engagement rates and lead conversion.
  • Collaboration: Work closely with cross-functional teams to ensure that campaigns align with business objectives and contribute to lead generation efforts.
  • Market Research: Stay up-to-date with industry trends, digital marketing innovations, and competitor activity to continuously improve campaign effectiveness.
Requirements:
  • Minimum 2 years of experience in digital marketing, specifically in managing and running social media campaigns.
  • Expertise in using platforms such as Facebook, Instagram, LinkedIn, and YouTube to create and manage ads.
  • Strong experience with lead management, CRM systems, and marketing automation tools.
  • Analytical mindset with the ability to track performance, generate reports, and recommend actionable strategies based on data.
  • Excellent communication skills and the ability to create engaging content.
  • Self-starter with the ability to work independently in a remote environment.
Preferred Skills:
  • Experience in B2B marketing and digital lead generation.
  • Knowledge of SEO, PPC, and email marketing campaigns.
  • Familiarity with design tools like Canva or Adobe Creative Suite.

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