Marketing Communications Specialist

3 days ago


Model Town Tehsil, Pakistan beBee Careers Full time

We're looking for a talented Email Marketing Specialist who can bring previous experience in an email marketing role, including experience in building subscriber lists. The ideal candidate will be responsible for managing and executing email marketing campaigns, developing personalization, maximizing sales and customer engagement, as well as email innovation.

About the Role

This is a challenging role that requires strong skills in email deliverability and spamming issues (DKIM, SPF, DMARC, MX). As an ideal candidate, you will have a strong ability to showcase our offerings compellingly and generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets.

Responsibilities
  • Create email marketing strategies for cold, warm, and existing customers.
  • Use personalization to improve email performance.
  • Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements.
  • Work in a team with designers and copywriters to optimize email creative and template structure based on best practices.
  • Produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Monitoring deep analytics and performing actions based on them.
Requirements
  • A demonstrable track record of generating leads through email marketing.
  • Strong communication skills and a strong interest in sales and business development for technology startups.
  • Proven creative problem-solving approach and strong analytical skills.


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