Chief Brand Strategist

3 days ago

Karachi, Sindh, Pakistan beBeeBrand Full time 5,500,000 - 8,500,000
Key Roles and Responsibilities:

This role is responsible for developing and implementing the annual marketing plan in collaboration with various partners.

  • Collaborate with multiple stakeholders to generate innovative ideas and ensure their successful implementation.
  • Manage external agency partnerships for day-to-day and project-based activities, ensuring effective communication and timely delivery.
  • Work closely with creative agencies to design and develop marketing materials that align with brand positioning and guidelines.
  • Plan and execute media campaigns across TV, Radio, print, and OOH channels, optimizing return on investment.
  • Conduct thorough sales and investment analysis, and develop strategic documents to inform business decisions.
  • Maintain accurate records of all investments and perform regular variance analysis to optimize performance.
  • Develop and execute bottom-line (BTL) strategies, including events, activations, exhibitions, and seminars, to enhance brand visibility.
  • Collaborate with digital teams to deliver 360-degree campaigns and other relevant projects.

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