Web Content Optimizer

2 days ago


Karachi, Sindh, Pakistan IBG consulting Full time
About the Role

This is an exciting opportunity to join our digital marketing team at IBG consulting as a search engine optimization specialist. As a key member of our team, you will be responsible for developing and executing strategies to enhance our online presence.

Key Responsibilities
  • Develop and execute strategies to optimize website copy and landing pages for search engines.
  • Conduct ongoing keyword research and optimization to improve online visibility.
  • Analyze competitor advertising links to identify opportunities for improvement.
  • Develop and implement a comprehensive link building strategy to increase website authority.
Requirements

To be successful in this role, you will need:

  • In-depth experience with web analytics tools (e.g., Google Analytics, Google Search Console).
  • Extensive knowledge of past and current Google Algorithm updates.
  • Up-to-date with the latest trends and best practices in digital marketing.
  • Bachelor's or Master's degree in a quantitative field.


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