Tech Product Marketing Specialist

4 days ago

Peshawar City Tehsil, Pakistan beBeeMarketing Full time $95,000 - $125,000
About the Role

Defining and executing Go-to-Market (GTM) strategies for tech products is a key responsibility of this position.

The ideal candidate will drive end-to-end GTM strategies for new product launches and feature rollouts, crafting compelling product messaging, positioning, and value propositions tailored to target audiences.

GTM Strategy Ownership
  • Drive strategic direction and tactical execution of GTM initiatives to ensure alignment with business objectives.
Messaging and Positioning
  • Craft persuasive product messaging, positioning, and value propositions that resonate with target audiences.
Collaboration and Research
  • Partner closely with cross-functional teams including Product, Growth, and Sales to ensure cohesive strategy execution.
  • Conduct market research, competitor analysis, and customer insights to inform strategy development.
Sales Enablement and Campaigns
  • Develop sales enablement content, launch plans, and campaign narratives that drive conversions.
Metrics and Optimization
  • Monitor adoption metrics and continuously refine messaging and positioning to optimize results.
Requirements
  • 5+ years of experience in product marketing, preferably in SaaS or B2B tech.
  • Proven success in building and executing GTM strategies.
  • Strong understanding of the product lifecycle, customer journey, and value-based messaging.
Why This Opportunity
  • Be part of a high-impact team shaping innovative tech products.
  • Collaborate with passionate innovators across multiple industries.

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