Digital Communication Strategist

6 days ago


Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time
About the Team

We are a dynamic team of professionals who are passionate about delivering exceptional results through innovative marketing strategies. As an Email & SMS Marketing Manager, you will be responsible for developing and executing email and SMS marketing campaigns that drive engagement and conversions. You will work closely with our design, copywriting, and development teams to create cohesive and effective email content. We are looking for someone who is highly skilled, motivated, and passionate about staying up-to-date with the latest trends and best practices in CRM marketing.

Responsibilities:

  1. Develop and execute email and SMS marketing campaigns that align with our marketing strategy and business goals.
  2. Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
  3. Oversee and help execute email and SMS deployments.
  4. Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
  5. Manage and segment email lists to target specific audiences effectively.
  6. Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
  7. Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content.
  8. Conduct A/B testing and other optimization techniques to improve email and SMS performance.
  9. Generate and present detailed reports on email and SMS campaign performance to stakeholders.


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