Digital Marketing Specialist

22 hours ago

Lahore, Punjab, Pakistan beBeeMarketing Full time $90,000 - $120,000

Job Title: Digital Marketing Specialist

Job Description

We are seeking an experienced digital marketing specialist to manage and optimize paid campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate should have a proven track record of running successful campaigns targeting audiences in the USA and Canada.

  • Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).
  • Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.
  • Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.
  • Monitor daily performance and adjust bids, budgets, and geo-targeting for US & Canada campaigns.
  • Implement remarketing strategies and audience segmentation for North American traffic.
  • Perform A/B testing on ad creatives, landing pages, and bidding strategies.
  • Set up and maintain conversion tracking (Google Ads, GA4).
  • Prepare regular reports with actionable insights for management.
Required Skills and Qualifications
  • 2+ years of hands-on experience managing Google Ads campaigns targeting USA and Canada.
  • Strong understanding of keyword strategies for US & Canadian markets, geo-targeting, and time-zone optimization for North America.
  • Proficiency in Google Ads (Search, Display, YouTube, Performance Max), Google Analytics (GA4), and Keyword Planner.
  • Experience with remarketing, audience segmentation, and conversion tracking.
  • Ability to analyze campaign data and provide data-driven recommendations.
Benefits
  • Competitive salary
  • Opportunity to work with a dynamic and collaborative team
  • Careful career development and training programs
  • Flexible working environment
Working Hours

10 AM to 7 PM (Mon-Fri)

Equal Employment Opportunities

We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, national origin, age, disability or genetics.

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