Digital Marketing Strategist

4 days ago


Islamabad, Islamabad, Pakistan iGate Full time

About the Role

iGate is seeking a highly skilled Email & SMS Marketing Manager to lead our email marketing team and develop effective CRM campaigns. The successful candidate will oversee a team of email marketers, create messaging, coding, and execute email campaigns, as well as manage a team to ensure the successful delivery of our CRM marketing strategy.

Key Responsibilities:

  1. Team Leadership: Provide guidance, support, and performance feedback to the email marketing team.
  2. Campaign Development: Create and implement lead generation programs to increase our subscriber base.
  3. Email and SMS Deployments: Oversee and help execute email and SMS deployments, ensuring alignment with marketing strategy and business goals.
  4. Campaign Analysis: Monitor and analyze campaign performance, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
  5. List Management: Manage and segment email lists to target specific audiences effectively.
  6. Compliance: Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
  7. Cross-functional Collaboration: Work closely with designers, copywriters, and developers to create cohesive and engaging email content.
  8. Testing and Optimization: Conduct A/B testing and other optimization techniques to improve email and SMS performance.
  9. Reporting: Generate and present detailed reports on campaign performance to stakeholders.

Requirements:

  • Bachelor's degree in marketing, Communications, or a related field.
  • Minimum 3 years in email and SMS marketing, with strong background in HTML and CSS coding for emails.
  • Strong leadership skills and experience managing teams.
  • Strong analytical skills and ability to analyze data and make informed decisions.
  • Familiarity with email marketing platforms and tools.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Industry knowledge: up-to-date with latest trends and best practices in CRM marketing.


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